The Johan Cruyff Institute, established by Dutch football legend Johan Cruyff, is dedicated to educating athletes, sports professionals, and business leaders in sports management. Their shared passion aims to benefit athletes, sports partners, organisations, and students alike through comprehensive education and professional development.
Head of Commercial, Mark Cunningham, commented, “This landmark collaboration for the club enables us to provide top-tier educational opportunities. The Johan Cruyff Institute aligns perfectly with our commitment to developing both the professional and personal skills of our staff and players, ensuring we are well-equipped to excel on and off the field. By working with an institution that shares our values of teamwork and the desire to succeed, we aim to create lasting educational projects that aid both the short-term and long-term goals of the club.”
Cristina Pales, Marketing Manager at Johan Cruyff Institute, added, “This collaboration agreement with Dundee United Football Club allows us to extend our educational programs in sports management, marketing, and business. By working together, we can help develop the professional skills of the club’s staff and players, benefiting both the club and the sports industry as a whole.”
